The LEGO Group announced today that it is expanding its branding to include Genesis brand software.
The move marks the latest step in the LEGO brand’s evolution from the original LEGO bricks to a brand that is more easily identifiable by the LEGO logo.
The LEGO brand has also seen an expansion in popularity over the last few years, with the company now having a total of over 300 million registered members worldwide.
The announcement of the Genesis brand comes on the heels of a new generation of software that the company is releasing to its members.
The software has been designed to help LEGO members improve their learning and collaboration skills.
Lego Group founder and CEO Joe Belfiore is a big fan of the brand, and the company’s new branding will help make the brand even more popular with new users.
The software will be released in June 2018, but the first versions will be free to all LEGO members who have the software.
