After UFC on FOX 9, which was headlined by UFC Light Heavyweight champion Conor McGregor defeating Nate Diaz, many expected the UFC to be the next big thing in MMA.
In fact, that’s exactly what they are, with the company having a massive presence on television, with UFC Fight Pass and UFC Fight Hub having become major platforms.
However, that didn’t happen, and as a result, the UFC will be going in another direction.
In a move that could cost them their long-term future, UFC President Dana White is now taking on the task of making a change in the way the company operates.
While he’s yet to confirm a timetable for a change, White told reporters at UFC 200 that a new UFC on Fox 9 event will take place this fall, and it’s a massive departure from the current state of affairs.
It’ll be called “Fight of the Century,” and it will feature McGregor vs. Diaz, as well as a UFC lightweight title fight between Anderson Silva and Tyron Woodley.UFC Fight of the century is the latest move to address the fact that, as the UFC’s biggest events, the PPV numbers have stagnated, and that has hurt its brand.
However, this is a big step in the right direction, with White saying the event is designed to showcase the sport’s diversity and appeal to an even broader audience.
With the UFC on television now in its third year, White says he’s been watching the numbers closely.
He says the PPVs are up, but they’re still down on the cable side of things, and while the pay-per-view revenue has been up, he doesn’t think that’s a sustainable business model for the company.
The new PPV deal, he says, has a very significant impact on the future of the company, as he wants to ensure that the sport is accessible to as many people as possible.
The UFC’s current contract with the cable companies is up at the end of the month, and, while that contract has allowed the company to continue airing all of its shows on Fox Sports, there are still issues that need to be resolved.
The PPVs that are now being aired on Fox are typically headlined by guys who are a bit older and who have a bit more experience, and they’re not necessarily the best matches.
But, in the long term, we have to make sure that they’re entertaining, and I think that this is something that is very important for us, so we’re going to look at what’s happening on the pay TV side of the equation, what the number one goal of us is, and we’re trying to figure out how to do that.
“What’s the UFC trying to accomplish?
White says that the company has made a lot of progress in the past year, but it’s still in a transitional period.
He doesn’t expect the PPAs to take off for a long time, however, because they have to figure it out on their own.
He also mentioned that the PPIs need to go through a lot more iterations of the fights.
He said they’ve got to make the best possible match, and then they have the opportunity to try to add on additional elements like striking.
White says the UFC is always looking for new ways to make PPVs entertaining, but he also said the company will look to innovate on the side of quality, with fighters who are not necessarily on the best of terms.
White is hoping that he’ll be able to find some of those innovative ideas with a new PPP, and he believes the company can do that.
The next big PPV is supposed to be UFC on CBS, but that is being held on October 15, 2017, and White says there will be a new one on October 29.
That’s the date of UFC Fight of The Century, and the promotion is also looking to make some changes in that PPP to better align with the new Fox Sports channel.